Bluebird Botanicals, a manufacturer and distributor of hemp CBD products, recently announced the acquisition of Precision Botanical, also a CBD company. The combined company will have greater resources and expertise to produce and deliver safe, high-quality, and efficacious CBD products and botanical supplements. On the heels of this acquisition, the company also announced that it received growth investment from Juggernaut Capital Partners, a lower middle market private equity firm specializing in buyout and growth investments across the consumers and outsourced healthcare services industries, which will accelerate the company’s growth and expansion into new channels.
 
Bluebird currently specializes in its Classic CBD Oil, along with alternative options such as CBD isolates and gummies. With the closing of this acquisition, Bluebird will be able to strengthen its supply chain, continue to adhere to a rigorous hemp extraction process for all of its products, and continue work on maintaining purity, safety, and quality for its retailers and consumers.
 
Bluebird will also have instant access to Precision’s Oregon-based hemp cultivation and extraction facility. The combined company will benefit from Precision’s expertise in science, technology, and consumer insights, as well as its patent-pending tools and technologies, new product development opportunities, and team of experts.
 
“Bluebird has been an industry leader since its founding, and this acquisition further solidifies our position as a world-renowned hemp extract company that is committed to the highest standards of product quality and intently focused on human wellness,” Brandon Beatty, founder and CEO of Bluebird Botanicals, said. “We believe the combination of Bluebird’s brand recognition and customer-centric approach with Precision’s science-driven model will lift both brands to new heights. We’re extremely proud and excited to partner with the scientists who founded Precision, as well las the talented and respected folks at Juggernaut Capital Partners.”
 
Bluebird has focused strategically on its e-commerce operations, and natural/specialty sales channels. The combination with Precision will serve to strengthen Bluebird’s presence in brick-and-mortar retail locations, as Precision has a fast-growing national footprint within convenience and grocery store channels, Bluebird said in the announcement.